Black Friday to us is like Christmas season to Santa Claus. It has gone from Black Friday to Black Week and now we celebrate Black Month with Cyber Monday for dessert. For you, it means a lot of planning strategic work in order to get your SMS campaigns out to customers. But how are you going to get them across in a sea of notifications and other Black Friday offers? Here are three tips for Black Friday that will ensure you get the most out of your SMS campaigns.
1. Plan Your Communication carefully
It doesn't help to have the best offers if the message doesn't get across to the recipients. It is natural to assume that you want to schedule your SMS campaigns to be sent at the perfect time. Not to disappoint you, but the search for the perfect moment is as fruitful as the search for Atlantis. However, what can be of great value to you is to schedule your campaigns to be sent a few minutes before or after what you consider to be a good time. You can schedule the dispatch at 8:15pm instead of 8:00pm, just to give you an example. This way, you avoid having your messages getting stuck in line behind millions of other SMS messages being sent out at exactly 8:00pm.
A bonus tip here is to plan the SMS messages in advance. To make it easy for yourself, you can create different templates for the different campaigns. When it´s time to send the messages, it will be easy and timesaving to have your texts ready to go. You´ll have one less thing to worry about and focus on delivering the best products and services to your customers.
2. Segment, segment, segment!
One tip you should consider for Black Friday and for SMS marketing in general, is to segment your customers! We cannot emphasize enough how important segmentation is. It makes your communication more effective and improves your overall marketing strategy. In a chaotic period, such as Black Friday, it is important to be as deliberate as possible. By only sending relevant offers, you show the customer that you have taken their interests and needs into account. Your SMS campaigns will be appreciated, and your intent will be clear. In addition, you can potentially decrease the number of sent SMS messages by up to 50%! And as a result the cost of SMS marketing. A win-win if you ask me!
3. Avoid Shots In The Dark
To get the best results, you have to know what works and what doesn't. To know that you need insight. When sending out specific campaigns, we recommend linking directly to the offer in the message. The tip here is to use the link shortener so that you can get information about the click-through rate and the performance of the campaign. As you gain insight and have more information, you can compare different campaigns and use the data to and optimize your messages and communication strategy.
Feeling overwhelmed? Contact us and we will help you though this time.
Good luck and May The Force Be With You!