Campaigns and wording
Segmentation, wording, consent, timing and follow-up.
Explore SMS marketing →Resources
SMS articles and guides
Explore practical articles about SMS marketing, customer communication, APIs and integrations.
Choose a starting point
From guidance to a practical next step
The knowledge base supports evaluation, planning and responsible use.
API and integrations
Workflow, authentication, testing and technical ownership.
Open the developer guide →Responsible SMS use
Privacy roles, consent, opt-outs and clear boundaries.
Open the Trust Centre →
How much does business SMS cost? Destination, length and volume explained
Understand what affects SMS cost: destination, segments, encoding, volume, optional services and payment model.
Read: How much does business SMS cost? Destination, length and volume explained
SMS sender identity for business: names, numbers and reply options
Understand sender names, reply-capable numbers and short codes, and choose an SMS setup suited to the purpose, country and need for replies.
Read: SMS sender identity for business: names, numbers and reply options
Consent for SMS marketing in Norway: rules, opt-outs and documentation
A practical introduction to consent, existing customer relationships, records and opt-outs for SMS marketing in Norway.
Read: Consent for SMS marketing in Norway: rules, opt-outs and documentation
How many characters fit in an SMS? How encoding and length affect cost
Learn why an SMS may allow 160, 153, 70 or 67 characters, how emoji and special characters affect segments, and how to check the cost.
Read: How many characters fit in an SMS? How encoding and length affect cost
SMS API examples: send your first message with cURL, PHP, Python, Node.js and C#
Canonical examples for OAuth 2.0 and one controlled SMS using the Intellipush REST API in five common development languages.
Read: SMS API examples: send your first message with cURL, PHP, Python, Node.js and C#
Why was my SMS not delivered? Delivery statuses, errors and common causes
Understand the difference between created, sent and delivered SMS messages, common failure causes and a practical approach to portal and API troubleshooting.
Read: Why was my SMS not delivered? Delivery statuses, errors and common causes
How to choose an SMS provider: an enterprise buyer’s guide
A practical checklist for assessing workflows, APIs, privacy, cost, support and migration before choosing a business SMS solution.
Read: How to choose an SMS provider: an enterprise buyer’s guide
Five ways to reduce SMS opt-outs
Set the right expectation, send relevant content and make it easy to control or stop SMS communication.
Read: Five ways to reduce SMS opt-outs
Changing SMS provider: a practical checklist
Plan the movement of contacts, sender setup, integrations and procedures without losing control of data or campaigns.
Read: Changing SMS provider: a practical checklist
SMS use cases beyond marketing
See how SMS can support reminders, operational updates, confirmations, access and agreed campaigns.
Read: SMS use cases beyond marketing
Sending business SMS: what needs to be in place
A practical checklist for purpose, recipients, sender details, content, timing and follow-up.
Read: Sending business SMS: what needs to be in place
Mobile marketing with SMS
Build SMS into a mobile customer journey with clear consent, relevant content and a good landing page.
Read: Mobile marketing with SMS
What is an SMS gateway?
How an SMS gateway connects your system to mobile networks and handles sending and delivery status.
Read: What is an SMS gateway?
A guide to business SMS services
How to choose and use a business SMS service: browser or API sending, recipient lists, sender options, message costs and a controlled first send.
Read: A guide to business SMS services
Short links in SMS: what you need to know
Use short links that are recognisable, tested and measured for a clear privacy purpose.
Read: Short links in SMS: what you need to know
How SMS can drive relevant website traffic
Connect a concise SMS to a fast mobile page and measure actions without creating unnecessary friction.
Read: How SMS can drive relevant website traffic
How to deliver your Black Friday SMS campaign
A practical guide to quality control, sending and follow-up when campaign pressure is high.
Read: How to deliver your Black Friday SMS campaign
The history of SMS: from short message to business channel
A concise introduction to how SMS developed from a GSM standard into a channel for alerts, dialogue and integrations.
Read: The history of SMS: from short message to business channel
Language in SMS marketing
Write SMS with a clear sender, concrete value, a natural tone and words the recipient understands.
Read: Language in SMS marketing
How to communicate effectively with younger audiences by SMS
Avoid generational stereotypes and base SMS communication on expectation, context and clear value.
Read: How to communicate effectively with younger audiences by SMS
Four things to check before sending SMS internationally
Plan international SMS with the correct number format, local rules, sender requirements and timing.
Read: Four things to check before sending SMS internationally
How to assess the effect of SMS
Measure SMS against a clear objective and distinguish technical delivery, clicks and the actual business outcome.
Read: How to assess the effect of SMS
Five common SMS marketing mistakes
Avoid unclear consent, overly broad audiences, crowded messages, weak landing pages and missing follow-up.
Read: Five common SMS marketing mistakes
SMS and email: use the channels together
Choose SMS and email according to purpose, urgency and content rather than treating them as competitors.
Read: SMS and email: use the channels together
SMS click-through rate: what does it really tell you?
Understand what click data can and cannot show, and interpret click-through rate in the context of the campaign objective.
Read: SMS click-through rate: what does it really tell you?
How to write a clear SMS call to action
Create a call to action that is concrete, relevant and easy to complete on a phone.
Read: How to write a clear SMS call to action
Emotion in marketing without losing trust
Use emotion to make a message clear and human without pressure, fear or exaggerated promises.
Read: Emotion in marketing without losing trust
Do you know your most loyal customers?
Use documented actions and relevance when tailoring communication for loyal customers.
Read: Do you know your most loyal customers?
SMS for events
Use SMS for practical event information, reminders and changes without creating unnecessary noise.
Read: SMS for events
How to write better marketing SMS
Practical guidance on purpose, language, sender details, action, timing and quality control in marketing SMS.
Read: How to write better marketing SMS
What is an API?
A simple explanation of APIs, endpoints, authentication and how SMS can be added to other systems.
Read: What is an API?
Plan your SMS campaign before Black Friday
Three steps for making Black Friday communication more relevant, controlled and manageable.
Read: Plan your SMS campaign before Black Friday
SMS from A to Z: a practical guide
What is SMS and how can a business send text messages? Understand browser and API sending, recipients, sender identity, segments and delivery.
Read: SMS from A to Z: a practical guide
Segmentation that makes SMS more relevant
Group recipients around genuine needs and use the minimum data required for more relevant SMS messages.
Read: Segmentation that makes SMS more relevant
How to build solutions for real needs
A practical method for understanding the problem before choosing a feature, channel or technical solution.
Read: How to build solutions for real needs
Why use SMS in your marketing?
How to decide when SMS belongs in your marketing plan and use the channel with respect for the recipient.
Read: Why use SMS in your marketing?No articles match your search.
Get started
Start for free. Pay when you send.
Create an account for free and use the portal or API. Buy SMS credits when you are ready to send — with no monthly platform fee or lock-in.