A good SMS campaign leads to increased traffic to your website and, at best, conversions in the form of sales. But getting customers from reading an SMS to actually taking action can be easier said than done. In this article, we will look at how you can increase traffic to your website with SMS.
Mobile optimized webpage
Before you start thinking about sending campaigns via SMS, there are certain things that need to be in place. If it is not obvious, the vast majority of SMS are received on phones. If the aim of the SMS you send out is to increase traffic to your website, you must therefore ensure that you have a good and functional website. It is especially important that you check and double check how your website works on mobile.
Mobile optimization ensures that your website looks and works as well on mobile as it does on a laptop. It is easy to drop the mobile optimization, but long term it will hurt your comapny. If you are not sure how well optimized your website is on mobile, you can easily test it on PageSpeed Insight or other similar tools.
Link, link, link!
If you want to increase traffic to your website with SMS campaigns, you need to make it easy for your customers to get to your website. What could be simpler than a link? With the push of a button, customers can visit your website and make a purchase there and then.
Many companies are reluctant and in some cases choose not to include a link in their SMS to save characters. Such a strategy can, in the long run, do more harm than good. But the problem is real, you'd rather not use more characters than necessary! But dont worry, we have a solution. If you are going to include a link to your website, you can use our link shortener and save on the number of characters in your SMS. In addition, you will gain valuable insight that you can use to optimize your future SMS campaigns.
Dangle the carrot
Why should customers click on the link and visit your website? You need to give your customers a reason to take action. Good questions to ask yourself when planning an SMS campaign are:
- Is this a good offer?
- Is the offer adapted to the target group?
- Is the message relevant?
- How exclusive is this offer?
The more relevant and the more exclusive an offer is, the greater the chance that your customers will visit the website and seek out more information. You can also include a time limit in the SMS to create a little extra excitement and a sense of urgency. You have to arouse their curiosity and interest enough for them to follow the carrot all the way to the finish line.
Ask directly
You have to tell your customers what you want them to do. It is important to be as clear and upfront as possible. At the same time, it must be attractive and relevant to the customer. How do you do it? Well, with good Calls-to-Action of course. Without a Call-to-Action, you can't expect action either. The type of Call-to-Action you write in the message you send out determines the action the customer takes. Do they click on the link and visit your website, or do they cross off the message and continue as if nothing happened? A good Call-To-Action is essential to increase traffic to your website.
Analyze the results
When you have sent out a number of campaigns and collected data, it is important that you analyze it. What worked, and what didn't work? This allows you to optimize your campaigns. You can repeat the success stories and improve the campaigns that did not give as good results as you had hoped for.
By sending the link through Intellipush, you will get insights that can help you optimize the messages you send out, who you send them to and when you send them. The time for shooting in the dark is over. Use the tools you have available to achieve your goals and increase traffic to your website with SMS.
