Do you live in the country or in the city? Maybe you're a young student, or possibly an adult entrepreneur. Most importantly, do you like or dislike pineapple on pizza? Depending on what you answer, you belong to some subgroup in the market. This form of division of a market based on various criteria is called segmentation.
How do you segment?
There are many criteria to choose from when segmenting your customer group. This form of division depends on what you are selling and what you are going to market. So by segmenting your group of customers, you are dividing your customers into subgroups with similar needs and wants. The most common criteria for segmentation are accessibility, demographics, needs and behavior. This way of organizing customers makes it easy to market and sell the right products and services to the right customers.
The best way to segment is to ask the customer what they are interested in. Because mothers will be interested in other products and services than a 16-year-old boy. A pet store can, for example, segment according to which animals the customer owns or is interested in. Children's stores can divide their customers according to age, while a company in the electronics industry may want to segment according to the customer's interest in different brands or appliances.
So by offering your customers a customer club for the goods and services they are interested in, you make sure to make the experience as personalized as possible. You also make sure to target your marketing to potential customers. This is cost-saving for your business, and safeguards your brand and reputation, and most importantly - you take care of your customers and their interests.
Right message at right time
It is important to distinguish between segmentation of customers and so-called retargeting advertising. With retargeting, advertisements are adapted based on products that the customer has shown interest in. These products then appear as ads on online and on social media. This can be a very effective marketing strategy if the customer is in a shopping mode, but caution is recommended. The difference between retargeting and segmentation is that with retargeting, the same ads appear again and again, despite the fact that the customer may have lost interest or has already completed the purchase. Because of that, the ads goes from effective subliminal reminders to visible annoyances.
With segmentation, you can ensure that the offers and information sent out are relevant and interesting to the recipient. The difference is that you can customize the content and vary the products that are put in the spotlight for the different subgroups. In this way, you can expose your goods and expand the customer's horizon while staying within the customer's areas of interest. In addition, the customer has shown interest in your goods and services by agreeing to receive SMS from your company. This is an optimal starting point for communication!
So what are you waiting for? Start sending the right message to the right customer by segmenting today withIntellipush!