An SMS gateway is what allows your business to send and receive SMS to your customers via APIs. The gateway translates the message so that it is compatible with the recipient´s mobile phone. The SMS gateway and
SMS services are as simple as they are complicated. On the one hand, it is a service we all have experience with, whether as private individuals or as marketing agents. On the other hand, it is complicated
The easiest way to explain what a short link is is by looking at the words: short link. Plain and simple, it means shortening a link significantly without affecting the end station of the link. Even if
A good SMS campaign leads to increased traffic to your website and, at best, conversions in the form of sales. But getting customers from reading an SMS to actually taking action can be easier said than done.
Summer is officially over and we are approaching a darker season. But you know what they say, there's always light at the end of the tunnel. October means autumn is in full swing. Halloween is just around
SMS has become an integral part of our daily communication, but it wasn't always the case. SMS has an exciting history that stretches back to the 1980s. And it came to pass in those days, that the
When you communicate, it is important that you make yourself understood. Language is the main tool we use to communicate with others. In order to achieve effective communication, we have to use language that the recipient understands. Good
Whatever communication channel you choose to use, you´ll have to make sure that you know who your targeted audience is. What are they interested in? And how can you resonate with them? When planning marketing campaigns, you´ll have
Globalization has drawn humans closer together than ever before. We watch American shows, eat Italian cuisine, and we use electronics manufactured in China. If we´re to buy products or services, we´re no longer limited to our what
There are many advantages to using SMS as part of you marketing strategy but the point that keeps getting hammered in is the efficiency of SMS messages. You know the drill. A 99 percent opening rate and
In the words of the Great Stan Lee: "With great power comes great responsibility". SMS is a powerful communication tool, but the tool comes with its price. SMS is a personal channel and can be perceived as
There are some archrivals that have established themselves as a natural part of our world view. You have Batman vs The Joker, Pepsi vs Coca-Cola and SMS vs Email. Their animosity is a part of the natural
Let me let you in on a little secret. You´re missing out on a huge opportunity. At this point you probably already know that SMS has one of the highest CTR, or Click-Through-Rate, compared to email and
Call-to-Action is one of the most widespread tools used in marketing. We´re surrounded by CTAs. They are on websites, social media, newsletter, and campaigns in all and any from. It´s an essential part of your marketing strategy.
If you had to guess, what do you think is the driving factor for decision making, emotions or rationale? Most people believe that every decision they make is based in facts and not at all clouded by
While working as a barista, I met many new faces every single day at work. I always tried to make the experience as personalized to each customer as possible. With some customers it is was easier than
If you run an online store, you've probably heard of WooCommerce! WooCommerce is an e-commerce platform built on WordPress. With over 6.5 million active websites, WooCommerce is one of the world's largest providers in e-commerce. The platform has
I´m going to go out on a limb and assume that you have heard of WordPress before, or even used it to build a website. Wordpress is one of the worlds most popular website builders and is used
Most of us have organized an event at one time or another in our lives. Whether it's an annual birthday celebration or something a little bigger like a wedding. Regardless of the event, there are some recurring concerns:
Most of us know how effective SMS is as a communication channel. 99% of messages are opened, and 97% of messages are read within 15 minutes - the bottom line is that your messages are being read! The question
What is it that allows you to log in to various apps and websites with your Facebook profile? And how can you find and book flight tickets on a website that has nothing to do with the airline?
Black Friday to us is like Christmas season to Santa Claus. It has gone from Black Friday to Black Week and now we celebrate Black Month with Cyber Monday for dessert. For you, it means a lot of
What is SMS? SMS (Short Message Service), text message, message; We have many names for the things we love. Text messages is a service used by the general public mainly through a regular cellphone.
Do you live in the country or in the city? Maybe you're a young student, or possibly an adult entrepreneur. Most importantly, do you like or dislike pineapple on pizza? Depending on what you answer, you
As a business developer, it is important to stay up to date on customers' experiences, challenges and expectations. Before you know it, a new opportunity arises. But in order to create a good solution, you'll
SMS is a personal communication tool. The potential benefits of using it as part of your marketing strategy are enormous. With SMS marketing, you can eliminate noise and communicate directly with your customers. But with the potential gains,
