• Careful what you say

Careful What You Say – Language in SMS Marketing

When you communicate, it is important that you make yourself understood. Language is the main tool we use to communicate with others. In order to achieve effective sms communication, we have to use language that the recipient understands. Good

  • The effect of SMS communication

The Effect of SMS Communication

There are many advantages to using SMS as part of you marketing strategy but the point that keeps getting hammered in is the efficiency of SMS messages. You know the drill. A 99 percent opening rate and

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5 Common Mistakes With SMS Marketing

In the words of the Great Stan Lee: "With great power comes great responsibility". SMS is a powerful communication tool, but the tool comes with its price. SMS is a personal channel and can be perceived as

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SMS vs Email – Is It a Competition?

There are some archrivals that have established themselves as a natural part of our world view. You have Batman vs The Joker, Pepsi vs Coca-Cola and SMS vs Email. Their animosity is a part of the natural

  • Call to action in SMS marketing

How to write irresistible SMS Call-to-Action

Call-to-Action is one of the most widespread tools used in marketing. We´re surrounded by CTAs. They are on websites, social media, newsletter, and campaigns in all and any from. It´s an essential part of your marketing strategy.

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Appeal to Emotions In Marketing

If you had to guess, what do you think is the driving factor for decision making, emotions or rationale? Most people believe that every decision they make is based in facts and not at all clouded by

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Who Are Your Most Loyal Customers?

While working as a barista, I met many new faces every single day at work. I always tried to make the experience as personalized to each customer as possible. With some customers it is was easier than

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SMS For Organizers

Most of us have organized an event at one time or another in our lives. Whether it's an annual birthday celebration or something a little bigger like a wedding. Regardless of the event, there are some recurring concerns:

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SMS – From A to Z

What is SMS? SMS (Short Message Service), text message, message; We have many names for the things we love. Text messages is a service used by the general public mainly through a regular cellphone.

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Do you live in the country or in the city? Maybe you're a young student, or possibly an adult entrepreneur. Most importantly, do you like or dislike pineapple on pizza? Depending on what you answer, you

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Good solutions for real problems

As a business developer, it is important to stay up to date on customers' experiences, challenges and expectations. Before you know it, a new opportunity arises. But in order to create a good solution, you'll