When you communicate, it is important that you make yourself understood. Language is the main tool we use to communicate with others. In order to achieve effective communication, we have to use language that the recipient understands. Good
Whatever communication channel you choose to use, you´ll have to make sure that you know who your targeted audience is. What are they interested in? And how can you resonate with them? When planning marketing campaigns, you´ll have
Globalization has drawn humans closer together than ever before. We watch American shows, eat Italian cuisine, and we use electronics manufactured in China. If we´re to buy products or services, we´re no longer limited to our what
There are many advantages to using SMS as part of you marketing strategy but the point that keeps getting hammered in is the efficiency of SMS messages. You know the drill. A 99 percent opening rate and
In the words of the Great Stan Lee: "With great power comes great responsibility". SMS is a powerful communication tool, but the tool comes with its price. SMS is a personal channel and can be perceived as
There are some archrivals that have established themselves as a natural part of our world view. You have Batman vs The Joker, Pepsi vs Coca-Cola and SMS vs Email. Their animosity is a part of the natural
Let me let you in on a little secret. You´re missing out on a huge opportunity. At this point you probably already know that SMS has one of the highest CTR, or Click-Through-Rate, compared to email and
Call-to-Action is one of the most widespread tools used in marketing. We´re surrounded by CTAs. They are on websites, social media, newsletter, and campaigns in all and any from. It´s an essential part of your marketing strategy.
If you had to guess, what do you think is the driving factor for decision making, emotions or rationale? Most people believe that every decision they make is based in facts and not at all clouded by
While working as a barista, I met many new faces every single day at work. I always tried to make the experience as personalized to each customer as possible. With some customers it is was easier than
Most of us have organized an event at one time or another in our lives. Whether it's an annual birthday celebration or something a little bigger like a wedding. Regardless of the event, there are some recurring concerns:
Most of us know how effective SMS is as a communication channel. 99% of messages are opened, and 97% of messages are read within 15 minutes - the bottom line is that your messages are being read! The question
Black Friday to us is like Christmas season to Santa Claus. It has gone from Black Friday to Black Week and now we celebrate Black Month with Cyber Monday for dessert. For you, it means a lot of
What is SMS? SMS (Short Message Service), text message, message; We have many names for the things we love. Text messages is a service used by the general public mainly through a regular cellphone.
Do you live in the country or in the city? Maybe you're a young student, or possibly an adult entrepreneur. Most importantly, do you like or dislike pineapple on pizza? Depending on what you answer, you
As a business developer, it is important to stay up to date on customers' experiences, challenges and expectations. Before you know it, a new opportunity arises. But in order to create a good solution, you'll